Demonstration material

How we assess an FMCG product's readiness for entry

A working checklist for discussing a product and its channel before agreeing the assortment and commercial terms.

A demonstration without real brands or calculated sales promises. Conditions must be checked for the chosen category.

An example of the working structure, not a completed client engagement.

Assessment area	Question to investigate	Status
Category and SKUs	What is the product's purpose, and which items are proposed for the first stage?	To be verified for your project
Packaging	What are the consumer pack size, units per case and comparable price unit?	To be verified for your project
Shelf life	What shelf life applies, and how much should remain when the product enters the channel?	To be verified for your project
Storage	Which conditions are needed in warehousing, transport and retail?	To be verified for your project
Minimum order	What is the minimum by SKU, case and overall shipment?	To be verified for your project
Target price	Which purchase and retail prices are being considered, and on which assumptions?	To be verified for your project
Channel type	Who sells the product and handles stock, ordering and customer service?	To be verified for your project
Costs and promotion	Which logistics, trade and advertising expenses need separate consideration?	To be verified for your project
Returns and replenishment	How are responsibilities allocated, and what repeat supply process is proposed?	To be verified for your project
Unknown information	Which terms remain unconfirmed, and what data is needed to decide on sales validation?	To be verified for your project

Indicative service fee per project. Final pricing, scope, timing and deliverables are agreed after discussion. Advertising budgets, logistics, samples and external specialists are separate unless expressly included in the agreement.

Discuss your brand's market entry Back to the industry